Type: Experience & Branding

My Role: Creative & Art Direction

Agency: Expology 

From Base to Summit 
- Norwegian Mounteneering Center

In collaboration with Grafill, I helped Bekk conceptualize the theme of the ED Awards, "Making new connections". The goal was to create a unique experience for the visitors by uniting design and technology.

So, where do you start?

In short: outside the comfort zone. Outstanding solutions are often developed at the intersection of seemingly incompatible perspectives and thoughts. When things that usually do not belong together suddenly makes sense.

Or when people from widely different fields end up creating amazing solutions. But getting there is a challenge!

"We had to go through many creative stages and rounds before the idea of a Pushwagnesizer came. Such stages included those immediate thoughts right after the first briefing, many workshops, late nights, early meetings and ongoing testing of prototypes. It was incredibly fun to have so few boundaries, but equally challenging to solve the task within that open framework"

The Concept

 

Anodized cracks

Modern climbing gear like nuts, carabiner and anchors usually have colorful coating. This is a process is called anodizing. Cracks has always been useful in traversing, and we wanted to juxtapose this by emphazising the cracks with anodized aluminum- thus creating a themed element and signage system.      
 

carabin
nut
crack
tinde_posters2
tinde_posters3

Personal moments

One of the interactive installations at the exhibitions tells of personal stories from different climbers and mountaineers. We strive to add to the experience with a more tactile interaction - and with relevance to the subject. By mixing analogue and digital - the user interact with the content using a climbing rope to pull through the different stories.

The Scenography

timeline_overview
oyeblikk11
shoe2
IMG_0001_3
tinde_fjell6
fjelletstiltrekning4
monter7
typo2

Personal moments

One of the interactive installations at the exhibitions tells of personal stories from different climbers and mountaineers. We strive to add to the experience with a more tactile interaction - and with relevance to the subject. By mixing analogue and digital - the user interact with the content using a climbing rope to pull through the different stories.

oyeblikk3

Balancing the view

The exhibition narrative starts at the basecamp - and ends at the summit. The visitor starts by choosing on of several mountain views for their selfie. A 180 degrees canvas projects the selected view along with name and height of summit. You must step onto a tilting plate - and maintain balance for the camera to take a snapshot. The projected image tilts syncronized with the balancing board enhancing the feeling of tipping backwards or forwards over the edge. Achieved with Arduino gyroscope and accelerometer.

balanse_view2
oversikt_view2
selfie_view2

Director

Credits

Design: 
Interior Design: Emily Celine Thoresen

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