Type: Experience

My Role: Creative & Art Direction

Agency: Expology 

The Spread
for Cancer Society

Sience Center for Norwegian Cancer Society located in the centre of Oslo. A branded environment next to their main office.

Cancer as a topic is often avoided. The center aims to challenge this perception by taking a scientific approach to cancer and research.

"The Spread" is the theme and concept of the exhibit. Initially it evokes negative connotations. The rapid advancement of technology helps to spread data and information - and for Artificial Intelligence to connect the dots. "The spread of knowledge stops the spread of cancer".  

 


The Film

The Concept

Concept description

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The Content

Welcome
— 01

Visitors are "transformed" into cells when they 

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World of Cells
— 05

Visitors are "transformed" into cells when they

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Timeline
— 08

Visitors are "transformed" into cells when they

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What is cancer?
— 06

Cancer are mutated cells. The installation represents mutation - and is juxtaposed both visually and contextually in the environment. Cancer cells are normally camouflaged and hard to discover. Within the concept of the exhibition, the installation stands out.

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— 06 Mutation

Interactive screens which explains the mutation of cells. 

— 06 Why Me?

Visitors are "transformed" into cells when they

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Spread
— 11

A social media installation feeding Twitter, Instagram and FB posts. 

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MORTEN TORGERSEN
MORTEN@ACTIONDESIGNER.COM
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