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Type: Experience

My Role: Art Director

Agency: Expology 

Phil'art'ely
for ProArte  

 

In collaboration with Grafill, I helped Bekk conceptualize the theme of the ED Awards, "Making new connections". The goal was to create a unique experience for the visitors by uniting design and technology.

So, where do you start?

In short: outside the comfort zone. Outstanding solutions are often developed at the intersection of seemingly incompatible perspectives and thoughts. When things that usually do not belong together suddenly makes sense.

Or when people from widely different fields end up creating amazing solutions. But getting there is a challenge!

"We had to go through many creative stages and rounds before the idea of a Pushwagnesizer came. Such stages included those immediate thoughts right after the first briefing, many workshops, late nights, early meetings and ongoing testing of prototypes. It was incredibly fun to have so few boundaries, but equally challenging to solve the task within that open framework"

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